Choosing exterior windows may not seem like the most important design decision you’ll make; however, the exterior design of your business is just as important as the interior. The outside of your business is the first impression potential customers will have to go by. If your business relies on foot traffic, it’s especially important that your exterior windows are sending the right message.
How Customers View Your Business
What do you want the front of your business to say about you? Different types of windows can send people different messages about your company. They can tell people what your business does, whether you’re upscale or casual, and much more.
Windows also have practical applications as well. They can aid in light control, energy efficiency, and privacy for the inside of your business. With so many factors to consider, you can see why it’s so important that you choose the type of windows that are best suited for your unique business.
Clear glass windows offer passersby a glimpse into your business. For this reason, they are a popular choice for business such as coffee shops and boutiques. Giving people a peek into your business can help to encourage them to come inside.
Clear glass windows can add to the aesthetic inside your business as well. Clear windows allow natural light to shine into your business, which many customers find to be very inviting. In an office setting, natural light has been proven to improve employees’ mood and productivity.
There are times when privacy glass is better suited for a business than clear glass. Certain businesses do want to shield the view inside of their business from outsiders. These businesses can include banks, medical clinics, and professional offices. Privacy glass allows for the aesthetic appeal of large commercial windows while protecting your employees and customers from the view of the outside world.
Privacy glass can also help control the lighting inside your business as well. If you want to control the brightness inside your business with artificial light rather than allowing an excess of natural light to shine in, tinted privacy glass may be right for you. Dental offices, for example, require precision lighting during exams and procedures. For that reason, depending on natural light is not practical.
Glass storefronts are growing in popularity among commercial building owners. Not only can a glass storefront make a bold statement, but it also has practical benefits as well. Glass storefronts allow natural light to flow into your business, which can lower your dependence on artificial light, thereby saving on energy costs. Glass storefronts also help to improve the professional look of your business.
If you’re still not sure what type of windows would be perfect for your commercial building, contact our office and speak to one of our commercial window specialists. Our team has many years of experience outfitting commercial buildings with beautiful exterior windows. Together, we can choose a design that is perfect for your business.